A powerful approach to lead prospecting, as it zeros in on a geographic-based (neighborhood, subdivisions, building) audience and allows agents, to hyper-local focus their marketing message. Being RELEVANT, rather than trying to be all things to all buyers and sellers, a real estate agent who farms becomes the property resource in that area.
..isn't it all about the opportunity, in our case listing appointments?     THEN GET MORE!

This type of marketing is especially beneficial for agents who want to gain exposure in their local market. By targeting specific neighborhoods, agents can effectively reach potential clients, build their brand recognition, and increase their production. Direct mail campaigns can be tailored to meet the needs of each agent, making them an efficient and cost-effective