Folded Mailers
Folded mailers, commonly known as self-mailers or postcards, offer a great opportunity to showcase your design without an envelope. Additionally, with various paper stocks, sizes, and folds, you can tailor your piece precisely. Moreover, our pricing includes comprehensive mail preparation and USPS delivery. It’s important to note that postage is invoiced separately after list processing
Configure & Price
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Folded Mailers
High Quality Printing / Direct Mail Experts
- All Inclusive Pricing – Printing, Postage, Processing & USPS Entry
- Upload your own files/list or use our templates and lists!
- Personalization or Versioning Available
- USPS Full Service Certified with OnSite Verification
All in One Print & Mail Platform for Folded Mailers
Easy to Order Your Real Estate folded mailers:
- Choose an audience/mailing list
- Upload your art or customize a template with your photos/content
- Configuring your postcard specifications
- Checkout
Audience / Mailing List:
Initially, it’s crucial to define your audience by selecting a mailing list. Afterward, you can proceed to upload your own list(s) of addresses here, or alternatively, utilize our integrated list builder tool. These databases enable you to pinpoint your audience with real estate-centric data filters. Subsequently, once you’ve chosen the quantity for your mailer, you can observe real-time pricing. This budget-friendly and data-driven approach ensures efficient targeting of your marketing efforts, ultimately leading to higher engagement and conversion rates.- Upload Your List(s) – Counts your records
- Use Your Saved List(s) – My Lists
- Closest Relevant Homes – How Many? & Done!
- Map My List – Up to 54 data filters
- Subdivisions/Condos – Metro DC/MD/VA
Your Design/Artwork:
The default postcard specifications are perfect, especially on the enterprise portal where they are aligned with your broker’s suggestions. Explore additional options. If you can’t find what you need, select the closest option you see and use “Get A Quote” instead of placing an order. We’ll promptly provide estimates and address your specific requests. We have graphic designers as well if you want a custom postcard or sizes.- Upload Print File – Use blue Upload Design Button
- Templates – Large Selection-easy to use
- Your Templates – Save in My Designs
- AI – Designer has integrated AI Tool
- Support – Videos, Step by Step, Live Chat or Phone.
Folded Mailer Specifications:
The default folded mailer specifications are ideal, particularly on the enterprise portal, where they align with your broker’s recommendations. However, feel free to explore additional options available. In case you can’t find precisely what you’re looking for, choose the closest option and opt for “Get A Quote” instead of placing an order. Rest assured, we will promptly provide estimates and address your specific requests accordingly.- Postage – Presort Included/add First Class
- Default Setting – Recommended/Best Value
- Paper – Multiple Mill Options
- Coatings – Not Recommended
Details / Sizes
Best Size: Selecting the best size is crucial when marketing with real estate folded mailers. Initially, consider all the information you intend to include, such as the volume of content, number of photos, update tables, or graphics. For instance, dedicate one of the panels for the mailing area, ensuring compliance with the USPS’ mailing requirements, Alternatively, leave that area blank an we can help ensure compliance.
Moreover, all folded mailers in this product are printed on high-quality paper and feature full color on both sides. Additionally, Marketing Mail (presort/std.) postage is included, with first-class available—use the drop-down to see the cost difference. In our Advanced Options menu, you can drill down as far as you would like. For example, you can change how duplicates are handled or order samples.
Another consideration for these mailers is where the fold is in relation to where your address is positioned. Consequently, we will apply two or three translucent tabs (aka wafer seals) to “close it” while it is processed at USPS. Although we have some illustrations on this, it also indicates where those tabs go, so you can ensure you don’t have any critical info there. Rest assured, we review each file and will assist on our end if you are using your own art files. If necessary, we will advise, adjust, or rotate anything major, but we will configure your mailer to meet all USPS Regulations prior to mailing.
Folded Mailers for any Campaign
Add Additional UV Coating:
We advise against adding any extra coating to most sizes within this product category. Many sizes utilize tabs, wafer seals, or glue to seal the mailer, which can often lose adhesion when applied to these coatings. However, larger Folded Self Mailers, classified under USPS “Flat Class,” are exempt as they are not sealed. The majority of the paper we utilize for direct mail is heavier “cardstock” and lacks a real gloss or matte/silk finish, unlike text or book paper. This finish imparts more of a “semi-gloss or matte” appearance. We provide (3) additional UV Coatings that enhance the look and feel of one or both sides of your card. UV Gloss adds extra protection for USPS handling and processing.- Gloss UV Coating – Adds a glossy sheen and helps in the reduction of smudging or scratches that can occur on postal processing equipment.
- Matte UV Coating – Almost the opposite of the above, this enhances a duller appearance and reduces the reflection of light off the card.
- Soft Touch UV Coating – Creates a velvety texture. The paper becomes “soft” to the touch and increases the tactile appeal.
Postage / Turnaround & In Home Date
Postage Options
Marketing Mail
The most popular postage option and included in this product, for real estate folded mailers, often provides the best value for agents. Additionally, while it is true that USPS prioritizes First-Class mail for processing, Marketing Mail, when done well, at times can obtain similar in-home arrival dates depending on your area 2-4 days. Moreover, if you think Marketing Mail is put at the back of the line, you are wrong! Furthermore, we have developed an enhanced approach using our own systems platform, live sync with USPS data servers, and fast production/turnaround with OnSite USPS verification in our facility in an attempt to improve the in-home arrival date. For more current estimates, see here.
First-Class
First-Class mail typically delivers in approximately 1-4 business days. Moreover, it can be the best option for time-sensitive or critical information, depending on your timing or if your quantity is under 200 pieces. Additionally, if your materials are dated and/or have an event date or a time-sensitive call to action, such as a quick turn Open House, you should consider using First-Class to ensure timely delivery. Furthermore, within the First-Class postage option, there are Retail rates (Forever Stamp) and Certain Sizes and Minimum Quantities, a presort rate, and for quantities over 500, a Commercial Rate. All of these are considered first class regardless of cost and are displayed in the pricing above. See more shipping details in the knowledge center.
Tracking Included
We embed a unique tracking code in each IMB barcode we generate for your mailer here at our facility. Furthermore, each piece of your mail (when available) enables us – you, to verify it is being processed and delivered to your audience every day. Additionally, our AccuTrace tool provides a real-time dashboard to track the progress of your real estate postcard campaign in real time. You can find your campaign’s tracking website in your order details. Explore more here at WayBetter-Accutrace.- Important Time – 12pm EST Cut off time
- Current Turnaround – 24-48 hours, enters USPS Processing Facility
- Mailing List is Over 200 Records – recommend Marketing Mail
- Mailing List is Under 200 Records – recommend First Class
- Same Day Print & Mail – Available (soft cut off 3pm EST)
- Tracking – Included when available (not all sizes/type qualify)
- Variable Data/Multiple Files – normally adds an additional day
Turnaround Print/Mail Time
Our business is based on our commitment to prompt service. We provide some of the fastest turnaround times in the industry – specifically, expedited printing and mail/data processing for realtors.- Direct Mail folded mailers/Letters: – From 24-48 Hours, based on business days.
- Folded Mailers Large: – From 1-3 Days, based on business days
- Direct Mail Booklets – rom 2-3 Days, based on business days
A Few Tips:
We Adobe PreFlight your uploaded file and confirm all print ready and postal aspects. Here are a few of the most common issue we find. If your file does not have bleed we will add, if we can at no charge. We will do our best to ensure all specs will provide a quality piece and mailing. if we can’t we won’t advance and we’ll reach out to you. More details on print specifications in our knowledge center.- Bleed Settings – We will add or adjust here if we can at no charge
- Transparency – Often occurs when a transparent art image, like a logo, is overlaid on another piece of artwork causing a light background color. We will try to flatten file – may or may not effect colors..
- Colors – Color matching is not guaranteed. We do our best to match the specified colors of your file.
- Your Timeline
- Don’t crowed your real estate folded mailers with too much copy or images If you need more room move up a size or two
- Review all your art, spelling, contents and all of your print ready material before you submit so you don’t need proofs. We rarely change anything aside form adjusting bleed, a proof request will slow down the turnaround ..just fyi
- Layout or Our Templates
- Page orientation and configuration is critical for these – we will handle all of that
- Download the appropriate template from the Design Guidelines tab to ensure you have the mailing/postage area clear. We will add or adjust as best we can if possible at no charge if we can’t or adversely changes any content, we will reach out.
- Remember to link your website, QR Code or landing page, NAR recommends a few tips include photographers Print Quality images
Upload Your Own Design or File:
Paper
High Quality Printing:
- 80# Uncoated Text: High Quality, light text weight paper stock that is uncoated
- 80# Coated Text: High quality, medium text weight paper stock with a more satin finish-both sides
- 100# Coated Text: High quality, heavy text weight paper stock with a more satin finish-both sides
- 9pt Cover: High quality, medium cover weight paper stock with a more satin-both sides
- 12pt Premium Cover: High quality, Tango heavy cover stock with a smooth finish-both sides
- 14pt Premium Cover: High quality, Tango thick cover stock with a smooth finish-both sides
- Looking for something else? Get a Quote or – Send us a note
Helpful Insights & Best Practices
Start Your Marketing Today:
- No minimum order
- Leverage commitment & sales
- Create a lasting brand impression
- Be a Hyper Local Resource in your area
We Offer Multiple Styles & Sizes:
- Fold Postcard 8.5″x 5.5″
- Trifold Mailer 16.5″x8.5″
- Double Half Fold & LuxLine sizes available
- Don’t See? – Send us a note
Create Incredible Real Estate folded mailers-Right Here!
In just a matter of minutes using our “Online Design Tool” you can create a beautiful folded mailers. Get started, Save and Re-Visit. A perfect fit for your campaign workflow. No design skills necessary! Need custom designs or templates? Contact us and we can do it for you.Trusted & Proven Lead Gen Tool
Design & Layout Best Practices:
Ensure the quality of your marketing prowess. Our Real Estate folded mailers for direct mailing come in various sizes and quantities to suit your messaging needs effectively. 8.5″x11″ up to 34.5″ & More sizes provide ample choices for the perfect fit. Coupled with a variety of papers and our Hi Res Print and Imaging, you can effortlessly customize your mailers. Additionally, use your own mailing list or one of ours – prices and service make us the optimal choice for your marketing needs. comprehensive guide on tips for crafting a successful one.- Gather All Necessary Information – Begin by collecting all pertinent details for your campaign.
- Captivating Headline and Description – Your headline is the first impression often, so make it count. Craft it to succinctly reveal your message..
- Include a Disclaimer – Ensure compliance with state or brokerage disclaimer requirements.
Branding Matters – Don’t Over Do it
Popular folded mailers are often “providing a market resource for home owners” but they need a strategic approach.More Postcard/Mailer Tips
Remember, a well-crafted mail piece is not just a Lead Gen tool; it’s a testament to your commitment to excellence in the real estate marketing.- Content – Keep all info clear and concise
- Property Details – bullet points for relevant data
- Our Templates, always free! Make it easy!
Why Choose Us?
Visibility, attention to detail, marketing, and presentation are everything in the real estate market. Not only do these factors determine the success of your listings, but they also play a crucial role in enhancing your brand and reputation as a real estate professional. After all, if you want to sell properties, get more listings, and ultimately boost sales and brand recognition, you will need to deploy all channels of marketing effectively. Your marketing strategy may be critical to helping you sell a home, but it is even more critical to your clients. Additionally, it serves as a reflection of your commitment to excellence and your ability to deliver results. Afterward, by showcasing your properties in the best possible light, you not only attract potential buyers but also demonstrate your dedication to providing exceptional service. Furthermore, in today’s competitive market, it’s essential to differentiate yourself from the competition. Whether through compelling property descriptions, stunning photography, or engaging virtual tours, your marketing efforts must captivate and inspire. Otherwise, you risk blending into the background and missing out on valuable opportunities. Moreover, by leveraging various marketing channels, such as social media, email campaigns, and targeted advertising, you can maximize your reach and engage with a broader audience. This not only increases the visibility of your listings but also positions you as a thought leader in the industry. Ultimately, marketing is not just about selling homes; it’s about building relationships and earning trust. Therefore, every interaction with potential clients should be seen as an opportunity to showcase your expertise and value proposition. Additionally, by consistently delivering exceptional service and exceeding expectations, you can establish yourself as the go-to real estate professional in your market
Our design guideline templates will help you ensure your design/layout will meet all your expectations. You might not to this everyday as we do but all you need is a little help. They will guide in your layout and provide not only the overall dimensions but the trim and safe and bleeds lines as well. Templates are available to download below.
The templates include bleeds, safe zones and the areas and address block, to keep clear so that we meet all USPS Regulations as well as 100% compatible for the best automation-based rates!
Design Tip: Don’t worry about adding the permit information to your design if we are addressing and mailing your postcard. At no extra charge you can use our permit and we will add it for you; this is just another way we make sure your direct mail postcard is mail-ready.
Basic Layout Instructions:
• Bleed: 1/8″ overall (.125 of an inch) will be trimmed off each side of your product. Your Final PDF file then should be .125” larger than the card you have selected. So a Jumbo Card is 5.5” Tall x 8.5” Wide. Your submitted file would be 5.75” Tall by 8.75” wide (added .125 to the left, right, top and bottom)
• Trim (cut) Line: This is where we will cut your card down from a much larger size press sheet to the final size that you ordered.
Borders- If you card has a border design, that border needs should be at least 1/4″ thick from the bleed line to ensure a balanced look
• Safe Area: This area is close to wear the card is trimmed to its final size.
Elements (i.e., text, graphs, tables) too close to or over the trim edge maybe trimmed further than you think due to manufacturing tolerances. Make sure no critical text or part of any image leaks into the Safe
Images bordering the trim should be expanded to the Bleed line so that that they “bleed” off the page
• Images/Photos: CMYK @ 300dpi (1200dpi for Bitmaps) Hi Res Print
• Flatten File: We recommend you flatted your final print ready card as you output the file. Especially if you are using transparencies or mask. This will assure that you exactly how your cards will look. Flattening at times can adjust all colors overall. All products we print are “Flattened”. This is part of our service so if you don’t flatten the card, it is fine, as we will at no charge. We just want you to beware that this can impact the entire card at times, based on how it was originally composed.
